Customers often make their first impressions based on the packaging they receive, making it crucial for brands to create a positive packaging experience to maintain their customer’s loyalty.
In this article, we will be looking at all the ways you can make sure your packaging design is ready for ecommerce.
Protective and functional ecommerce packaging
One of the most significant factors is to consider the safety and condition of your product. According to ‘Packaging for New Era of E-Commerce’ by Bemis, when a shipment is delayed, lost, or damaged, 41% of consumers feel that the brand is negatively impacted. Almost as many said that it also affects their loyalty to the brand. Nobody wants their product delivered broken or un-useable, that is why it is vital to ensure your packaging provides solid protection, taking into consideration the whole transport journey.
To keep items protected, anything that requires special handling instructions should be clearly labelled to avoid any breakage.
Packaging will also fall flat with customers if it is not functional. When you are putting your design together, make sure to clearly communicate the vision you have for your design and how you need it to function to your designer. This can be done by either showing the products it can contain, or by handing over a diagram example.