The four benefits of packaging labels

3 mins

The importance of labels can sometimes be underestimated. They serve a crucial purpose as they can help to identify the product whilst providing important information to keep customers and team members aware of any dangerous situations.

Did you know that wine jars were discovered in King Tutankhamen’s tomb and their labels contained enough detail to meet some present-day countries’ existing wine label laws? This shows just how long labels have been used to provide information.

With all the uses of labelling today, in this article we will discuss the four benefits of labels for your business.

1. Shares information

Did you know that during World War II, labels were used as bumper stickers to promote and share ideas with the public? Labelling has always been extremely beneficial at providing information. As already briefly mentioned, sharing information to the public about a product is vital for many industries, particularly food and drink. A well-made customized label can state the products ingredients, instructions, and the sources of those ingredients, helping to reassure the customer. Labelling can also be beneficial for the warehouse as they can provide information on how the product should be handled.

2. Creates efficiency

Labelling looks professional and helps the parties involved in the supply chain on how to handle your package. With the right information and instructions on your package, missing packages or damaged returns can be avoided. Making sure you provide a label with all the relevant information, will help build your success rate in deliveries.

3. Improves delivery in ecommerce

All E-commerce purchases need multiple labels throughout the journey from warehouse to destination to ensure that they arrive on time and at the right place. A customized label would help your packaging stand out, making it less likely to get lost in transit. As well as a label on how to handle the package, could decrease damaged returns. Many businesses with ecommerce capabilities are receiving multiple calls regarding damaged, late or missing parcels. Since Covid19 hit, complaints about parcel deliveries have trebled, with Citizens Advice saying that its consumer service had received three times as many calls about delivery issues since March compared to last year! To avoid this, it is important to make sure your labels display clear instructions to decrease the likeliness of this occurring.

4. Safety and security

Labelling not only helps your packaging stand out from the crowd, but it also ensures the protection and security of your product. The different types of safety and security labels are:

  • Impact labels: can be used to detect mishandling of your packages as a red mark will appear when handled roughly. This can be particularly useful for sensitive pharmaceutical or medical products.  
  • Security labels: provide evidence of tampering through its permanent peel-and-stick adhesive backing. When somebody attempts to peel back the label, messaging is left behind on the package to warn the receiver the package has been tampered with.
  • UN Hazard Warning Labels: provides warnings of any potential hazards. Some of these label features include toxic gas, explosive, radioactive, flammable, poison and more.
  • Temperature Indicators: a temperature-controlled packaging solution that reveals whether goods have been exposed to unacceptable temperatures during transit.

So, there you have it, the four benefits of labels. If you would like to know more about labelling or would like us to help you make your customized labels for your company, please contact us today and we would love to help you with any enquiries.