Helpful Insights

Did you know it has been predicted that by 2025, 70% of consumers will be purchasing food and beverage products online? To meet the rising demand, many food and drink companies are building their online presence and remodelling their original food packaging designs in order to maintain freshness and quality.

As we learnt from last year, it is never too early to start thinking about seasonal packaging and making sure your business is prepared for the upcoming demand. This is especially important due to all the packaging shortages we have already experienced in 2021.

With the global demand for recyclable packaging and the growing eco-conscious consumer market, there is little surprise why paper-based packaging is growing in popularity over recent years.

Since the beginning of COVID-19, the commerce sector saw a dramatic rise in its share of all retail sales, from 16 percent to 19 percent in 2020. (report published by UNCTAD – 3rd May). While the impact on traditional retail sales saw a huge fall of up to 22% across various sectors.

When it comes to packaging products, bubble wrap may just be the most well-known and used material around. Not only does it protect your items against scratches, dust, and dirt, but helps to prevent breakages during transit too.

A quick guide to choosing the right protective packaging and void fill to minimize damage and breakage and ensure your products always arrive safely.

Packaging can make a real impact on how customers see your brand. Brands in the direct-to-consumer (D2C) market are now being more innovative than ever with their packaging, hoping to deliver an experience as they want to give customers more than just a product.

Nowadays, packaging isn’t limited to the protection of a product alone. It is used as a marketing tool, for building brand equity, and comes in many different forms and levels.

Did you know that consumers generally form their impression of a brand within 7 seconds? Research has shown that businesses that pay attention to their packaging report see at least a 30% increase in consumer interest.