Future of Packaging 2022

Pharmaceutical products rarely fail in the lab; they fail in transit. A shipment can leave the manufacturing facility fully compliant and properly validated, only to arrive damaged, exposed to temperature excursions, or with compromised integrity because the packaging wasn’t designed for real distribution conditions.

The Packaging and Packaging Waste Regulation (PPWR), which entered into force on 11 February 2025 and will generally apply from 12 August 2026, is set to reshape how businesses across Europe approach packaging, bringing stricter, more consistent rules on how packaging is designed, used, and disposed of. Moving beyond previous directives, PPWR introduces a harmonised framework that will apply directly across EU member states, raising the bar for compliance and sustainability.

When it comes to shipping and storage, strapping might seem like a small detail, but it plays a huge role in protecting your products, your people, and your bottom line. The right strapping approach keeps loads stable, reduces the risk of damage in transit, and helps avoid costly delays or returns. Get it wrong, and you could be dealing with broken goods, wasted materials, and unnecessary expense.