Plastic Packaging Tax Webinar

Paper packaging has rapidly evolved from a simple protective layer into a powerful tool for storytelling, aesthetics, and sustainable packaging design that engages customers. As brands seek to balance sustainability with visual impact, paper has become a versatile canvas, one that communicates values, enhances recognition, and delivers a memorable unboxing experience.

For decades, pharmaceutical packaging has been defined by its function, a vessel for safety, compliance, and sterility. Its primary purpose was to protect the product, satisfy regulatory standards, and ensure patient safety. Visual identity, brand personality, and consumer experience were secondary considerations in an industry where reliability mattered most.

As global concern over plastic waste continues to rise, sustainability has shifted from a ‘nice to have’ to a non-negotiable in packaging. Consumers, regulators, and businesses are placing growing pressure on supply chains to reduce their environmental impact, but without sacrificing the protection products need during transit.