Packaging Advice

When it comes to product packaging, a lot of organisations find themselves in a similar situation. Whether that’s due to a high volume of damaged returns, unsustainable packaging costs, or a disjointed visual identity, many packaging solutions fail to give the brand (and product) the perception and performance it deserves.

Packaging is a vital part of any product that needs transporting. It helps to prevent damage during shipment, provides the necessary information needed for it to reach its destination, and even plays a part in keeping handlers and consumers safe.

Damaged shipments are an unfortunate but inevitable cost in business when delivering products. From improper courier handling, through to water exposure, and even theft, there are many possibilities that can impair an order.

Packaging no longer refers to a simple cardboard box, it is much more complex than that. It’s a coordinated system of ensuring goods can move safely, economically, and efficiently through the supply chain.

Bubble Wrap is a packaging classic that is well-known to protect goods throughout transit and storage. While it is recyclable when disposed of correctly, it’s important to remember that bubble wrap is still a plastic, and even though plastic is not all bad it has gotten a bad reputation in the last few years.

The Plastic Tax is now in place as of April 1st. This new tax sees that plastic packaging with less than 30% recycled content is subject to £200 per tonne penalty. This applies to importers or manufacturers of more than 10 tonnes of plastic packaging, and bio-based, biodegradable, compostable, and oxo-degradable plastics are also in scope of the tax.

Multiple surveys and research have shown how consumers are increasingly wanting greener packaging options.

As we have discussed before, packaging is extremely important. It’s been said that customers actually form an impression of a brand within the first seven seconds from the moment they see it, and what do they see first? The packaging.

Introducing green products, lowering your carbon footprint, and minimising waste are all eco-friendly ways to help increase revenues as a business. Likewise, innovation has become a competitive necessity that enables growth in all areas of business.