6 Top Packaging Trends for 2022
The way you choose to package your products can contribute massively to the success of your business.
What is presentation packaging? Everything you need to know
As we have discussed before, packaging is extremely important. It’s been said that customers actually form an impression of a brand within the first seven seconds from the moment they see it, and what do they see first? The packaging.
Driving business innovation & growth through sustainability in packaging
Introducing green products, lowering your carbon footprint, and minimising waste are all eco-friendly ways to help increase revenues as a business. Likewise, innovation has become a competitive necessity that enables growth in all areas of business.
5 ways to use bespoke packaging as an expert marketing tool
We’ve reinforced the importance packaging has to the success of a business time and time again, but not because we like the sound of our own voice. We do it for a good reason, and that’s in the best interest of both our readers and customers.
4 ways to create a memorable packaging ‘Unboxing Experience’
‘Unboxing’ is where consumers unpack a product and show the process through photos or videos. The ‘unboxing experience’ was originally born on YouTube, where consumers would share videos of their experiences when opening a product for the first time.
The new packaging developments on the market
The most common packaging materials have always been paper, plastic, metals, and glass – until now.
The future of pet food packaging
Pet food packaging is vitally important to ensure the pet food is kept safe and retains its nutritional quality as the products move through the supply chain from factory to pet owners. It’s also crucial that the packaging provides all the important factual and legal information about the food inside.
How the covid-19 pandemic has affected food and drink packaging
The Covid-19 pandemic has fundamentally changed the way we live and work over the past year and packaging for the food and drink industry has not been spared.