The way you choose to package your products can contribute massively to the success of your business.
In fact, recent survey found that 74% of consumers indicated they would pay more for products that were contained within environmentally safe and sustainable packaging.
This means that in 2022 (and beyond) your packaging could be the deciding factor between a consumer supporting you over your competitor.
There are many packaging trends to look out for this year, with some of our favourites included right here. From sustainable design to product personalisation, consider these six packaging trends and stay ahead of the game.
1. Eco-friendly and sustainable packaging
The sustainable packaging trend is guaranteed to continue in 2022. Having sustainable and eco-friendly packaging not only protects the environment, but also helps companies to stand out from the crowd and creates a positive brand image.
Many companies are starting to use biodegradable, compostable or recycled materials in their packaging designs as customers are becoming more conscious of their packaging waste. With the new plastic tax now in force, it is crucial to start reducing the amount of damaging plastics your business uses. Therefore, using a sustainable form of packaging 2022 onwards will likely increase respect for your brand and generate more success for your business.
As a Certified B Corporation®, we take sustainability very seriously. Some examples of our sustainable packaging solutions are:
- Paper Voidfill: Environmentally friendly, recyclable and reusable, paper void fill provides great protection for your products during transit.
- Reinforced Self-Adhesive Kraft Tape: The alternative to gummed paper tape. 100% recyclable with maximum security and compatible with all taping machines.
- Self-Adhesive Kraft Tape: A strong paper tape that is environmentally friendly and hassle free.
E-commerce has experienced tremendous growth over the past few years and it's highly likely this rise will continue in 2022. The pandemic has sparked a real change in modern consumer behaviour and has raised the bar when it comes to e-commerce packaging.
Consumers have high standards when it comes to the delivery, user experiences and return procedures of their products. To succeed in the thriving e-commerce market, businesses will need to ensure their e-commerce procedures live up to customer expectations in the new year. After all, it is not only crucial that the packaging protects the contents, but also that it leaves customers with a positive experience so that they will want to come back for more.
3. Personalisation and customisation
In 2022, personalisation and customisation will be more important than ever as customers continue to look for reliability prior to COVID-19. Customising your product shows the consumer that you care about going the extra mile to make your packaging look impressive and professional.
It has been revealed that 98% of marketers agree that personalisation helps advance customer relationships, and among these marketers 70% also claim personalisation has a strong impact on delivering better customer experiences and increasing their loyalty. Digital printing makes custom packaging possible, contact our packaging experts for options available to you for personalised and customised packaging.
4. Brand storytelling
Another trend increasing in popularity as we continue in 2022 is ‘brand storytelling’. Many businesses have an increasing desire to engage with their customers more by sharing the story of their brand. This can include displaying key information about the company on the packaging or even sharing detailed information about the company’s mission or its history.
With many products only attainable through e-commerce platforms, businesses are finding new ways to educate their customers and form connections. Including storytelling on packaging allows consumers to learn about your product and what makes you unique.
5. Tech-integrated packaging
Technology in packaging is expected to become even more popular in 2022, and many years to follow. This is especially the case when it comes to innovative, cutting-edge products.
Transforming packaging custom boxes, sweet wrappers and fast-food packaging into augmented experiences, AI and digital games are all upcoming packaging trends. Some of these include 3D rendering of packaging artwork and interactive tours, allowing customers to interact with packaging in unique ways.
By incorporating interactive online experiences through QR codes, businesses will be able to easily provide content and information to their customers.
6. Luxury packaging
Aiming to produce a sense of pure indulgence, luxury packaging is a trend that can certainly help your brand stand out in 2022.
Whilst this isn’t something all brands can benefit from, there’s no reason not to explore your options where it makes sense. From whiskeys, watches, and smartphones, through to fine wines, gourmet foods, and anything else with high-end potential, luxury packaging will help to create a further feeling of desire within consumers.
Make use of packaging trends in 2022
In 2022, packaging will continue to be an essential part of a customer’s journey and experience with your brand. To attract new customers and keep current ones interested, it is important to be an early adapter to new trends in the industry.
If you would like more information on ways to update your packaging solutions and drive your business growth, contact our packaging experts at Swiftpak today. With over 40 years’ experience, in-house packaging design capabilities, and a huge range of packaging products, we’re committed to providing the very best.