Helpful Insights

When meeting somebody for the first time, it takes just a few seconds to build a first impression - One. Two. Three. The same goes for making an impression on consumers through design. If you fail to capture a consumer’s interest within the first few seconds, your chances of making a sale become slim to none.

For businesses across all sectors, sustainability is no longer an afterthought or ‘nice-to-have’. As a result of fast-evolving consumers behaviours (and changes in government legislations) sustainability has become a crucial business quality that shapes credibility, brand image, and even commercial capabilities.

As you’ll know, ecommerce has become a popular but crowded way for businesses to reach their target customers. Depending on the type of products you sell, there are likely hundreds of other businesses selling similar products and targeting the same audience.

Wholesale packaging is an essential aspect of any business that deals with large quantities of physical products. Not only does it offer protection during delivery and storage but allows for cost savings through bulk wholesale discounts. But despite the good, there is a common misconception that wholesale packaging is inherently unsustainable.

“Don’t judge a book by its cover” – it’s something we’re all guilty of doing at times, even if we don’t realise it. This speaks true in many facets of life, with product packaging being one of them. It’s natural to associate the quality of packaging with the quality of what’s inside it. It just makes sense – especially when every detail is crucial when selling items through retail or online.

Luxury packaging allows brands to demonstrate their prestige whilst also serving as a competitive advantage. Each element of a premium packaging tells a story, so it’s important to make sure you are telling the story that best aligns with your brand.

As the eCommerce market continues to evolve, so too does eCommerce packaging. To compete in this saturated market, businesses must stay ahead of the latest trends. In 2023, we expect to see even more developments in how products are packaged and shipped.

A recent survey revealed that 34% of packaging related returns are due to product damage, and this can have a real impact on a business’s reputation. To help protect shipments from damage wholesale packaging supplier, Swiftpak, have recently launched a brand new range of Impact Indicators.

Today, achieving a sustainable packaging solution shouldn’t cause headaches for your business, nor break the bank. Organisations all around the world are looking to implement sustainable packaging – and not only with a focus on helping our planet.