Helpful Insights

The construction industry is well known for their use of plastic. In fact, an estimated 50 tonnes of plastic packaging waste are being generated by the construction industry each year. To put that number into perspective, that’s 5 times the weight of the Eiffel tower – yes, 5 times the weight in plastic packaging waste alone.

In today's world of high-end products and memorable consumer experiences, packaging plays a pivotal role in capturing the essence of luxury brands. It serves as the first tangible connection between a product and its potential buyer, leaving a lasting impression that can significantly influence purchasing decisions. However, luxury packaging is not just about that luxurious aesthetic – the choice of material matters greatly.

As businesses strive to become more environmentally responsible and reduce their carbon footprint, one area often overlooked is packaging materials. Not only do sustainable packaging solutions help conserve resources and reduce pollution, but they can also lead to significant cost savings through Extended Producer Responsibility (EPR) initiatives. From reduced disposal costs to EPR incentives and rebates, the benefits of embracing sustainable packaging are tenfold.

The global shift towards sustainability has led industries to explore innovative ways to minimise their environmental impact. One remarkable journey is the transformation of recycled materials into eco-friendly packaging solutions. This process not only reduces waste but also creates a closed-loop system that aligns with the principles of a circular economy.

As the old saying goes, first impressions count – and this is particularly true when it comes to product packaging. Packaging is the first thing consumers see before they reach a product, making those initial moments crucial in shaping their perceptions and judgments.

In the world of ecommerce, making a purchase has evolved beyond the simple click of a button. It's about the entire journey - from browsing the online store to receiving the package at the doorstep. One critical aspect of this journey is the unboxing experience.

As we become more and more aware of the environmental impact our actions have, even the smallest decisions can have a profound effect on the planet. This is true both in our personal lives and with the decisions we make at work.

Stretch Wrap is a product used to secure goods on a pallet for storage or transportation by simply wrapping a stretchable plastic film around the products. But are you aware of the different types and their purpose?

In the digital age of online shopping, e-commerce businesses strive to stand out, and ecommerce packaging plays a crucial role. Beyond protecting products during transit, packaging has become a powerful tool for brands to connect with customers on a deeper level. This article delves into practical strategies and creative ideas to transform ecommerce packaging into influential brand ambassadors, ensuring a positive and unforgettable unboxing experience that leaves a lasting impression on customers.