In the world of premium food brands, packaging is more than just a practical necessity - it's an essential component of the brand experience. The way a product is presented can elevate the perceived value and attraction of the food within, transforming first-time buyers into loyal, repeat customers.
Did you know it has been predicted that by 2025, 70% of consumers will be purchasing food and beverage products online? To meet the rising demand, many food and drink companies are building their online presence and remodelling their original food packaging designs in order to maintain freshness and quality.
In such a competitive market like the food industry, it’s crucial to get your packaging right. Not only for practical and informational reasons, but to attract the right customers. This involves being a little creative.
For businesses looking to package and ship goods safely, there’s so much to think about. Especially when there’s food involved.
With the food and drinks industry currently experiencing enormous growth in the market, you might not be thinking about packaging. However, packaging can increase your overall efficiency and even support the right growth.
Tracing the journey of a food product from beginning to end continues to be increasingly important to consumers, grocery retailers and their supply partners. In fact, the troubles of COVID-19 have accelerated the demand for traceable foods even further.
