In such a competitive market like the food industry, it’s crucial to get your packaging right. Not only for practical and informational reasons, but to attract the right customers. This involves being a little creative.
In most cases, a primary food packaging solution is required to preserve and contain the contents. This is usually what people refer to as the ‘wrapper’ of a product. A secondary layer of packaging is then used to add another layer of protection, as well as advertise on the supermarket shelves. This is used to attract and excite you about the product, whilst providing critical information such as allergen information, ingredients, recommended servings, and more.
But it’s the third and final layer of packaging that ensures both the primary and secondary layer, as well as the product itself, arrives at its destination in perfect condition. Offering protection through both storage and shipping conditions, your third packaging layer (also known as tertiary packaging) carries the most responsibility - think about it, without a strong final layer, everything beneath it becomes more vulnerable.
So, with that said, how’s your existing food packaging solution? Are you looking to make improvements? Cut costs? Introduce sustainable solutions? Whatever your aspirations, we’ve got you covered. Here’s our complete guide to food packaging for your business.
Temperature controlled packaging for food products
Product packaging in the food industry is unique as it must provide the right conditions for the contents to stay safe and fresh for consumption, even after long hours of shipment.
Because of this, certain food products require temperature controlled packaging.
This involves the use of thermal insulating materials, and will vary based on the type of food that needs packing/shipping. For example, frozen foods need to be maintained at a constant freezing temperature, whilst fresh foods need to be kept at around the 4 degrees Celsius mark to avoid spoiling (just like your fridge does at home).
There are many avenues to explore with temperature controlled packaging, and the best solution for your product will be determined by a number of factors. From product specific requirements, through to business needs, and sustainability goals, our team at Swiftpak can support you every step of the way. So if you’d like to explore our wide range of temperature controlled packaging, receive expert advice, and take your packaging to the next level, drop us a message today – we’d love to help your business.
Sustainability in food packaging
When evaluating your food packaging solution, sustainability should be listed as one of the top priorities. Not only due to corporate social responsibility that organisations hold, but because over 80% of UK shoppers describe themselves as ‘environmentally friendly’. This means that many consumers now actively seek sustainable products. Failing to meet these demands will not only give your brand a negative image, but will directly affect sales - not to mention the harm that unsustainable packaging can cause to our planet.
Fortunately, the past decade has seen more and more green packaging solutions brought to market, helping businesses meet this demand for sustainability. From recycled cardboard and paper, through to compostable and biodegradable solutions, you won’t have trouble finding a sustainable solution for your food packaging.
As an ISO 14001 accredited packaging supplier as well as being a B-certified corporation, we take pride in helping business achieve their environmental goals with packaging. If implementing a sustainable food packaging solution is something you’re interested in, get in touch with our friendly team at Swiftpak today. There are so many ways we can help.
Latest food packaging trends
It wouldn’t be a complete guide without highlighting the latest trends in food packaging, would it? Below you’ll find our favourite food packaging trends that give your product the edge over competition:
- Minimalist designs – This isn’t a trend specific to food packaging, it’s everywhere. So, take a break from cluttered designs and tone things down a bit. After all, less is more.
- Offer interaction – Interactive packaging is huge in the industry right now. So much that we’ve covered this point in our top packaging trends for 2022. The point is, be creative and introduce an interactive element, whether that be with technology, or a physical characteristic.
- Use bold colours – At first, this may seem contradictory to our first point on this list of trends, but trust us, bold colours work wonders with a minimalist design. Bold colours are in vogue in food packaging, and are extremely good at attracting the customer’s attention.
Looking for the latest packaging design advice? Our in-house design team at Swiftpak can help. With over 40 years' experience, we understand what does and doesn't work in packaging - we'd love to incorporate the latest trends in your food packaging.
Food packaging solution from Swiftpak
Are you looking for an experienced packaging partner to take your food packaging to the next level? Then look no further. As a BRCGS certified packaging supplier, we guarantee compliance with food safety and hygiene standards. Combined with over 40 years’ experience in the packaging industry, we’re able to provide the very best solution for your business needs.
Our bespoke food packaging solutions meet strict requirements set for the storage and distribution of goods, all designed to take your packaging (and business) to the next level.
If you’re interested in hearing more about our food packaging solutions, speak to one of our experts today, we’d love to chat.