Helpful Insights

For both ecommerce and retail, the first impression a customer receives of your brand matters. A lot. Even with a fantastic product, store, and customer support team, poor or wasteful packaging can be enough to drive your customers away – and most likely to a competitor too.

The covid-19 pandemic has made a massive impact on our lives this year. Many businesses have struggled to stay afloat with all the lockdown closures. However, one of the few industries that seems to have benefited from the situation is the world of ecommerce.

As we all know, the activity of selling goods online is booming. It’s a route that many businesses take to offer their customers a quick and easy way to make a purchase. This network allows people to do business without the constraint of distance and time, especially important during COVID-19.

Temperature-controlled packaging is crucial for shipping sensitive goods such as chilled and frozen food products or pharmaceuticals. But which method is best for your industry and its products?

Poor packaging leads to worse issues than just a damaged product. From poor customer satisfaction, to fewer sales and revenue, simple packaging mistakes can cost your business heavily.

The term ‘green’ has become widely used by both consumers and companies. It suggests a person or business is contributing positively towards the environment and could involve several changes to lifestyle habits or business operations

In recent years, the popularity of gummed paper tape has risen apparent to the debates surrounding paper vs plastic packaging. However, the tape has so much more to offer than just being an “environmentally friendly alternative” to plastic tapes.

Consumer demand for sustainable products is ever-growing, meaning the need for bioplastics that reduce reliance on fossil fuels and decrease greenhouse emissions is becoming more rampant.

Concerns over sustainability and the environment is at the forefront of consumers’ minds. People are becoming more aware of the packaging systems they use, such as the mainstream linear system, and how it can be a detriment to the environment.