The key considerations of ecommerce packaging in the pharmaceutical sector
There’s no questioning the huge importance and impact that ecommerce has for many businesses worldwide. Not only does it offer an efficient and convenient way to market products, but serves many benefits over traditional commerce when it comes to maximising profits.
While industries across the board are looking to streamline their ecommerce packaging solutions, pharmaceuticals businesses especially have a lot to think about.
In fact, the pharma ecommerce market is expected to rise with a CAGR (compound annual growth rate) of 21.30% during the forecast period of 2020 to 2027. This means a surge in volume of patients preferring doorstep delivery for their medical supplies. A market you don’t want to miss out on.
With that said, here are the key considerations that must be made when exploring ecommerce packaging solutions for pharmaceuticals.
Meeting consumer expectations for pharmaceutical products
The ecommerce supply chain is much more rigorous than it once was, causing more products to get damaged before they reach the doorstep of consumers. However, customers still expect their prescriptions to arrive in the same condition as if they were picked up from a local pharmacy – and rightly so.
The moment your package reaches its destination, the most important thing for you and the consumer is that everything has arrived as expected. Otherwise, not only do you have a potentially dangerous situation with tampered drugs, but an issue that costs your businesses time and money to resolve.
So, in order to meet consumer expectations, your ecommerce packaging must be optimised for protection. This can be achieved by applying quality and reliable protective packaging solutions.
At Swiftpak, we stock an extensive range of protective packaging solutions to fulfil ecommerce requirements in the pharmaceutical industry. Our expertise reaches far beyond just the supply of packaging products. Having supplied the pharmaceutical industry for over 40 years, we understand your medical products are highly sensitive, and we know you operate in a tightly regulated environment. Using our experience and expertise in the sector, we are able to supply bespoke packaging tailored to your business – contact our pharmaceutical packaging experts today for more information on how we can help.
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Keeping sustainability in mind
We’ve discussed the importance of sustainability many times before, and the same applies to ecommerce packaging for the pharmaceutical sector. When it comes to maximising the eco-friendliness of your ecommerce packaging, the first place to look is with the reduction of material usage.
You can also look towards using sustainable packaging materials, which involves the adoption of carboard and elimination of single use plastics.
Another way to provide an eco-friendlier ecommerce package is by providing clear instructions for disposal. This way, you’ll encourage consumers to recycle properly, whilst reinforcing a positive image for your brand.
At Swiftpak, not only do we supply customers with recyclable packaging options, but also provide an online tree-planting tool – another fantastic way for companies to develop their eco-friendly image.
Ensuring pharmaceutical compliance
While protection is of huge importance, one of the largest considerations when packaging pharmaceuticals is ensuring MHRA standards are met.
The MHRA approve all packaging and labelling information for medicines sold in the UK, including the information that must be provided.
Pharmaceuticals can be high-risk products, with varying consequences if things aren’t done to the book. So, make sure your packaging complies by working alongside an expert, and always think safety first.
Ecommerce packaging for pharmaceuticals from Swiftpak
At Swiftpak, we specialise in supplying the pharmaceutical market with industry-leading packaging solutions. Using over 40 years’ experience, we have the knowledge needed to recommend the very best solution for your product and business. If you’re in need of ecommerce packaging for pharmaceuticals, then get in touch with our expert team today and find out how we can take your packaging to the next level.