Bespoke packaging: The power of customised subscription boxes

4 mins

In today’s packed market (pun intended) businesses are always on the lookout for creative ways to capture the attention of their target audience and differentiate themselves from the rest.

One increasingly popular strategy is the use of custom subscription boxes. Carefully created with the individual buyer in mind, these bespoke packages offer a distinctive experience bursting with personality. Not only do they deliver products, but carry a brand’s story.

With that said, here’s how customised subscription boxes are changing the way businesses connect with their audience.

The rise of the subscription service model

Subscription services have surged in popularity over the last decade. From beauty and wellness products to niche hobby kits, the convenience of receiving curated items regularly has captivated consumers worldwide.

In fact, as of 2023, the global subscription box market reached a value of over £25 billion, with projections expected to reach £82 billion by 2032.

However, with the increase in subscription services, competition has intensified.

Meaning businesses aren’t just trying to get their offering noticed, but are now fighting to win customers’ attention and loyalty. This is where bespoke packaging comes into play.

What is bespoke packaging?

Bespoke packaging refers to custom-designed boxes tailored specifically for a brand and its products. It’s not just about placing a few logos and changing the colours on a standard box but creating a packaging experience that reflects the brand’s identity and resonates with its target audience. Bespoke packaging involves considerations such as:

  • Design: Unique graphics, colour schemes, and textures that align with the brand’s aesthetic.
  • Material: Choices that reflect the brand’s values, such as sustainability or luxury.
  • Functionality: Ensuring the packaging is practical and enhances the unboxing experience.
  • Personalisation: Adding elements like customer names, personalised messages, or customised inserts.

The benefits of bespoke subscription boxes

1. Enhancing brand identity

Bespoke packaging is a powerful tool for storytelling. Every aspect of the box, from the colours and fonts to the textures and patterns, can be crafted to mirror your brand’s personality. For example, a luxury beauty box might feature matte black packaging with gold foil accents, immediately creating a sense of sophistication.

When customers receive a box that feels like an extension of the brand they know, it reinforces their connection to the company. This works to build a stronger, more memorable brand identity.

2. Elevating the unboxing experience

In an age dominated by social media, the unboxing experience has become a trend. Videos of people unwrapping their subscription boxes gain millions of views and can significantly boost brand visibility. Bespoke packaging transforms the act of opening a box into an event. An event filled with anticipation and delight.

A thoughtfully designed box that is easy to open and aesthetically pleasing enhances the overall customer experience. It turns a simple delivery into a moment of joy, increasing the likelihood of repeat subscriptions, as well as recommendations by word-of-mouth.

3. Creating a competitive edge

With countless subscription services available, standing out is crucial. Bespoke packaging offers a competitive edge by differentiating your brand from others. It signals to consumers that your company goes the extra mile to provide that premium, tailored experience.

In markets saturated with generic packaging, a unique, eye-catching box can be the deciding factor that tips a customer toward one brand over the other.

4. Encouraging customer loyalty and retention

When customers feel valued, they are more likely to remain loyal to a brand. Bespoke subscription boxes that reflect personal touches, such as including the customer’s name or a handwritten thank-you note, foster a sense of appreciation and connection.

Bespoke packaging demonstrates that a brand values its customers and their experience. This personal touch can transform subscribers into brand advocates, increasing long term loyalty and organic business growth.

5. Supporting sustainability and values

It’s no secret that many consumers prioritise brands that align with their values, particularly concerning sustainability. Bespoke packaging can be a sure way to incorporate sustainable materials and designs

Not only does this present a way to make a real difference to our planet, but provides an opportunity for brands to shout about their sustainability efforts through graphics and messaging.

Bespoke packaging solutions from the experts at Swiftpak

Working with an experienced bespoke packaging supplier can make all the difference in creating successful packaging solutions. With expert advice on materials, design, and sustainability, you can achieve your packaging goals while staying within budget.

At Swiftpak, we pride ourselves on delivering the very best bespoke packaging solutions. With an in-house packaging design team and over 45 years of experience, we can ensure a successful solution that your business deserves.

Interested in making the most out of your subscription model? Then get in touch with our expert team today. We’d love to show you how our bespoke packaging process can help drive business growth.