As you’ll know, ecommerce has become a popular but crowded way for businesses to reach their target customers. Depending on the type of products you sell, there are likely hundreds of other businesses selling similar products and targeting the same audience.
This makes standing out amongst a crowded market challenging. That’s why, through implementing various methods of branding and design, it’s important to distinguish yourself in the industry you operate in and make a real impact.
One way to differentiate your brand and leave a lasting impression on customers is through creative and thoughtful ecommerce packaging. But what exactly should you look to incorporate in your packaging solution? Read on for 6 ecommerce packaging ideas that will delight your customers.
1. Create ecommerce packaging that’s too nice to throw away
An elegant, durable, and reusable box makes an ideal container for keepsakes. Make your packaging distinctive and generate a sense of exclusivity by using a design and materials that allows the box to be used again. This will encourage customers to consider repurposing it, rather than disposing of it. By incorporating branding elements such as logos and messaging, customers will be reminded of your business even after their purchase.
2. Include freebies in your ecommerce packaging
Enhance customer satisfaction by including complimentary items such as samples, coupons, or small gifts in your ecommerce packaging. This not only makes the customer feel valued, but also provides an opportunity for them to try new products and potentially make repeat purchases.
For example, if you operate in the beauty industry, a small makeup sample could be enough to encourage an upsell on your customer’s next order.
3. Use sustainable packaging materials
Sustainability is an increasingly important consideration for consumers. As a business, you should make every effort to adopt sustainable practices in order to promote a cleaner, greener future. Sustainable ecommerce packaging offers an an effective way to reduce your environmental impact, preserve natural resources, and communicate your sustainability commitment to customers.
To achieve this, opt for packaging materials that are made from recycled materials or that are themselves recyclable. You can also use bespoke packaging that is tailored to the specific dimensions of your product, eliminating excess packaging waste.
In turn, customers will take notice of your efforts to promote sustainability and will be more likely to make repeat purchases
4. Make your ecommerce packaging interactive
User experience plays a critical role in the overall design of any product, and ecommerce packaging is no exception. One way to enhance the user experience of your packaging is to incorporate interactive features designed to engage customers and keep them interacting with your brand even after the product has been unwrapped.
Including a QR code inside the package that customers can scan to access additional information or experiences related to the product, such as instructions, games, or other interactive content, can be a great way to create an immersive and memorable experience that will delight your customers.
5. Add instructions/ supportive information
Providing clear and concise information to consumers is essential for creating a positive experience with your product and avoiding any potential issues such as complaints or returns. Incorporating product information and instructions into your ecommerce packaging design can help keep customers informed and make the experience of using your product as seamless as possible. For products that require assembly or have specific usage instructions, include clear and easy-to-follow instructions on the packaging.
6. Using protective packaging
As a customer, receiving a damaged item in a huge disappointment. Just like when purchase goods from a store traditionally, you expect the product to be in top shape. That’s why it’s important for ecommerce businesses to prioritise the use of protective packaging. This not only protects the product during transit and storage but provides peace of mind for the customer on arrival.
Consider packaging products such as bespoke foam inserts, voidfill, paper wraps and other protective solutions to ensure your product arrives in perfect condition. Well-designed packaging that is both protective and attractive provides the perfect combination to satisfy customers time and time again.
Ecommerce packaging from the experts
At Swiftpak, we have over 45 years of experience working with various brands to create ecommerce packaging that enhances customer experience. Our ecommerce packaging options are tailored to the specific needs of your business and provide optimal protection for your products during shipping.
If you're looking to elevate your ecommerce efforts, our team of packaging experts are always happy to assist. Reach out today and begin your journey to creating a solution your product deserves.