For both ecommerce and retail, the first impression a customer receives of your brand matters. A lot. Even with a fantastic product, store, and customer support team, poor or wasteful packaging can be enough to drive your customers away – and most likely to a competitor too.
But what makes a great packaging solution today?
Moving aside the functionality and design of a package, ‘green packaging’ has a major influence on the successfulness of a product in 2021 and beyond. This involves recyclable, biodegradable, compostable, and FSC certified products. We’ve written about this in further detail before.
So, do the majority of customers agree?
A recent study shows that 74% of customers are willing to pay more for sustainable packaging. While a separate study found 68% of consumers are likely to buy something in paper or cardboard packaging over plastic. Even 63% agree that paper and cardboard packaging makes a product seem premium or high-quality.
Quite a strong argument for green packaging, right?
Well, now that you’re aware of the importance green packaging has in today’s market, let’s explore exactly how you can implement a successful green packaging solution for your business.
Implementing green packaging for your business
Switching over to green packaging can seem daunting at first. But take it one step at a time, consult with an expert, and focus on the following areas for best practice.
Use less packaging material
The more material you use, the more waste there will be. Minimising your packaging will send a clear message to your customer that you’re only using what’s necessary.
So, take a step back and look at your packaging…
Could you use a smaller box? Is that amount of void fill really needed? And would a different shaped container fit your product better? These are just a few things to look at.
By experimenting with different levels of packaging to see what’s actually required, you’d be surprised at how much material could be saved.
Remember: Protection should always be your number one priority. It’s counterproductive to reduce your materials to the point of no reliability.
If you’re looking for creative ways to minimise your packaging materials, get in touch with one of our bespoke packaging experts today.
Avoid mixing materials
Various materials can be recycled in different ways. As they require different production techniques and materials, they must be separated properly before disposal. For products that are difficult to separate, the chances are, they won’t be separated at all.
Products like laminated cardboard and foil-lined paper bags make disposing of properly incredibly frustrating and time-consuming.
In short, sticking to just paper and cardboard products, or even just recyclable plastic products is more eco-friendly than mixing materials.
Substitute for green packaging alternatives
The packaging industry has advanced massively in the last few years. More and more green packaging solutions are being created, sold and purchased each day. With so many packaging products on the market, we can guarantee there’s a green solution for you.
Try swapping foam peanuts for a biodegradable version. Or even substitute them for a different product entirely – paper void fill is always a strong choice.
Don’t panic if you’re struggling for ideas. Our green packaging alternatives blog will give you enough information to start your shift to a greener business.
All in all, whatever you decide is right for you, your customers will appreciate.
Green packaging solutions from Swiftpak
As a Certified B Corporation, we take pride in helping businesses reduce their waste and implement green packaging solutions without breaking the bank. Our packaging expertise and wide range of eco-friendly products allow us to suggest the very best solution for your requirements. If you’re a business looking to enhance your brand with green packaging, contact us today, we’re more than happy to help.