In the fast-paced world of ecommerce, the significance of first impressions cannot be overlooked. The moment a customer unwraps their package, it becomes evident that it’s not just the product within that leaves an impact.
In fact, 70% of consumers agreed that they form their impression of a brand based solely on packaging – that’s enough to make or break your ecommerce business.
So, to ensure your products arrive safely (and impress your customers) here are the top three essential packaging supplies for ecommerce success.
1. High quality corrugate boxes
When it comes to choosing corrugate boxes for your ecommerce business, quality and size matter significantly. With the right solution, high-quality corrugate boxes and mailers can take your ecommerce packaging to the next level. Here’s why they’re a number one choice for ecommerce businesses:
- Product protection: High-quality corrugate boxes are designed to withstand the rigors of shipping. They offer excellent protection against impacts, vibrations, and compression. This is especially crucial if you deal with fragile or delicate items. By investing in sturdy packaging, you reduce the risk of products arriving damaged, which can lead to costly returns and dissatisfied customers.
- Customer satisfaction: When customers receive their orders in excellent condition, it enhances their overall shopping experience and satisfaction. Satisfied customers are more likely to become repeat buyers and recommend your brand to others, leading to increased sales and a positive reputation.
- Cost reduction: While high-quality corrugate boxes may cost slightly more upfront, they can save you money in the long run. By preventing damage and returns, you avoid the additional costs associated with replacing or refunding products. As well, corrugate boxes can be made bespoke to your required dimensions, helping reduce shipping expenses further through both packaging and transportation costs.
- Brand image: The quality of your packaging also reflects on your brand. When customers receive orders in well-crafted and sturdy boxes, it conveys a sense of professionalism and care. It can help create a positive impression and build trust, which is essential for brand loyalty and customer retention.
- Customisation: High-quality corrugate boxes provide a solid canvas for customisation. You can print your brand's logo, messaging, or unique design, creating a branded unboxing experience. This level of personalisation can enhance the unboxing experience and boost brand recognition.
2. Void fill and cushioning materials
Safeguarding your ecommerce packages from the rigors of transportation requires the careful selection of void fill and cushioning materials. Aside from their obvious ‘void filling’ these materials work behind the scenes to ensure your goods reach your customers in pristine condition. When looking into void fill and cushioning for your ecommerce packaging solution, consider the following options:
- Paper void fill: Paper void fill, often made from recycled materials, is an eco-friendly and versatile packaging material. It consists of crinkled or shredded paper that can be used to fill empty spaces within packages. Paper void fill is an excellent choice for cushioning delicate items, preventing them from shifting during transit.
- Air pillows: Air pillows are essentially inflatable bags designed to provide cushioning and protection. They are typically made of thin, flexible plastic that can be inflated as needed. Air pillows are lightweight and cost-effective, and they effectively fill empty spaces within packages. They are particularly useful for preventing items from moving around during shipping and minimising the risk of damage due to impact.
- Foam inserts: Foam inserts are precision-engineered cushioning solutions tailored to the unique shapes and sizes of your products. These inserts offer a snug, customised fit that ensures protection during transit. Foam inserts are ideal for fragile, high-value, or intricate items. They provide a superior level of cushioning and are often used to protect electronics, medical equipment, and other items that require specialised protection.
- Loosefill: Loosefill, also known as packing peanuts or foam peanuts, is a popular choice for cushioning items within packages. These lightweight, small, and versatile solutions fill empty spaces, preventing items from shifting or colliding during transport. Loosefill provides excellent cushioning and shock absorption, safeguarding products from impact-related damage. It's a cost-effective option that works well with a wide range of products.
3. Security and tamper-evident packaging
Having your products tampered with or even stolen from the packaging before it arrives at the delivery address can be frustrating. That’s why many businesses are moving to a more secure packaging solution. Across many different industries, tamper-evident packaging solutions are only becoming more popular. These supplies include:
- Tamper-evident tape: Tamper-evident tape is an easy-to-use security solution that offers a clear indication of tampering. When someone attempts to tamper with the tape, it leaves behind a visible, unmistakable pattern or message, alerting all parties involved that the package may have been compromised. This tape is an effective way to protect your packages and provide you and your customers with peace of mind.
- Tamper-evident boxes: These specially designed boxes come with built-in tamper-evident features that make it immediately apparent if the box has been opened or tampered with. They offer an added layer of security and can be especially useful for high-value or sensitive shipments.
- Tamper-evident seals: Tamper-evident seals, typically in the form of plastic or metal seals, are affixed to packages to secure them. Once broken, these seals provide an unmistakable sign that the package may have been tampered with, ensuring that both the sender and recipient are aware of any unauthorised access.
Ecommerce packaging supplies from the experts
At Swiftpak, we have over 45 years of experience working with brands to create ecommerce packaging solutions that support a positive customer experience. Our ecommerce packaging solutions are designed specifically to meet your needs as a business and offer maximum protection for your products during shipment.