As the eCommerce market continues to evolve, so too does eCommerce packaging. To compete in this saturated market, businesses must stay ahead of the latest trends. In 2023, we expect to see even more developments in how products are packaged and shipped.
In this blog, we will explore five of the most significant eCommerce packaging trends that have the potential to increase repeat business. From eco-friendly packaging materials to custom designs, these trends are sure to keep customers coming back for more.
What is eCommerce packaging?
ECommerce packaging refers to the materials and methods used for packing and shipping online products. This type of packaging is designed to protect the product during transit and handling and often includes branded elements to enhance the customer experience. ECommerce packaging is an important consideration for businesses selling products online, as it can impact the customer's perception of the product and the overall success of the brand.
Why is eCommerce packaging important for increasing repeat business?
Packaging can have a massive impact on the chances of repeat business, as it is often the first physical first impression of a brand and can affect a customer's overall experience with a product. If eCommerce packaging is well-designed and protects the product during shipping, it will ultimately improve the customer's impression of the company, making them more likely to buy from them again in the future.
However, in 2023, we expect businesses will be making efforts to go the extra mile with their packaging in order to leave a lasting and positive impression – and this goes beyond making it aesthetically pleasing or protective.
What are the latest eCommerce packaging trends for 2023?
It's difficult to predict specific eCommerce packaging trends with any certainty, as they can vary depending on the industry, target audience, and other factors. However, some general trends that may increase repeat business in 2023 include:
1. Sustainable packaging solutions
In order to preserve the planet for future generations, it's important that businesses are conscious of how their packaging materials are sourced and where they end up once the product is shipped to the customer. Sustainable packaging materials like paper void fill and recyclable gum paper tape are not only responsibly made, but can also be reused and repurposed into new products in a closed-loop system.
Sustainable packaging is a great way for businesses to show customers they are an environmentally responsible, and trustworthy brand – All of which encourages buyers to purchase again.
2. Personal touches
In such a huge market, many eCommerce consumers feel like an order number rather than
A valued customer by businesses. And according to a study, a huge 74% of consumers believe feeling valued and understood is crucial for brand loyalty. Therefore in 2023, it is crucial for companies to find innovative ways to interact with their customers in a more personal way.
Including personalised touches in eCommerce packaging, such as a personalised thank you note, or a custom label is a great way to show customers that their purchase is appreciated and that they are noticed as valued customers. These personal touches will encourage customers to buy again out of loyalty to the brand.
3. Multi-functional packaging
Designing packaging that’s functional beyond its primary use, will reduce unnecessary waste (helping further display environmental responsibility), and will also keep customers interacting with a brand for longer, encouraging loyalty and trust. Depending on the market, and what products are being sold, there are many innovative ways businesses can design multi-functional packaging. For example, if a business sells food, the packaging could be designed in a way that once primarily opened, can be kept, and used as a reusable zip-lock sandwich bag.
Using packaging that is functional and practical, can improve the customer's overall experience with a business and make them more likely to shop there again.
4. Easy to return packaging
Returns are a huge part of running an eCommerce business. Now, it is extremely important for consumers to be able to return and exchange their purchases with no fuss. Innovative brands in 2023 should make returns as straightforward as possible in order to please the evolving market.
Return-ready mailers are a great solution. These mailers are a style of box designed to ease the process of returns for the end consumer. So, if an item is received damaged, faulty, or not suitable for their needs, this packaging solution offers a way to return the product in a resalable condition.
Customers that are able to return and exchange their parcels with ease are more likely to shop with a business again. This is because they will have confidence and trust in the business, knowing that any future purchase will be safe and easy to return if needed.
5. Technological advancements
With online sales being the backbone of the eCommerce sector, technology is a huge part of the shopping experience for eCommerce customers. However, many eCommerce businesses overlook the opportunity to incorporate technology into their packaging.
To keep ahead of the market, businesses are looking for ways to harness technology to improve the packaging process and provide a better customer experience, to increase repeat business.
One way this can be done is through the use of augmented reality (AR) packaging, which provides customers with an interactive unboxing experience. This can be in the form of a QR code which customers can scan, allowing them to see inside the box and learn more about the product before they open it. Or the packaging can include a special code which can be used on an app to receive personalised rewards or updates.
AR packaging gives customers a unique and memorable unboxing experience that keeps them interacting with a brand long after the arrival of their purchase. This can help build brand loyalty and can encourage repeat business by creating excitement.
Ecommerce packaging from the experts
At Swiftpak, we have over 45 years of experience working with brands to create packaging solutions that create a positive customer experience. Our eCommerce packaging solutions are designed specifically to meet your needs as a business and offer maximum protection for your products during shipment.
If you’re looking to take your eCommerce efforts to the next level, our packaging experts would love to hear from you. We’re standing by to answer any questions you have and look forward to creating the solution your product deserves. Contact Swiftpak today.