Packaging Advice

How bespoke packaging can support the marketing of luxury products

3 mins

When meeting somebody for the first time, it takes just a few seconds to build a first impression - One. Two. Three. The same goes for making an impression on consumers through design. If you fail to capture a consumer’s interest within the first few seconds, your chances of making a sale become slim to none.

In fact, research shows 81% of consumers agree that packaging design influences their purchasing decision. Which is especially true when it comes to luxury products, where packaging plays an even more important role.

Packaging for luxury products must create a sense of exclusivity and elevate your products perceived value. It should also be unique and visually striking to help differentiate your brand and product from the competition - this is where bespoke packaging comes in.

In this article, we explore the benefits of bespoke packaging for luxury products and how it can be used to support your marketing efforts.

1. First impressions count

We touched on this point from the very off, and there’s good reason why. Bespoke packaging can instantly make your product look and feel special. If done right, it can add a positive edge to the experience your customer has with your brand.

But what’s this got to do with the marketing of products you ask? Here’s the thing. When a customer really values the service and product they receive, they’re more inclined to leave an online a review. And when the vast majority of consumers (93%) say online reviews impact their purchasing decision, saying they’re important is an understatement.

Not only can bespoke packaging play a part in encouraging online reviews, though. The power of social media can really help create that ‘buzz’, especially with the trend of unboxing videos. So, take the opportunity to think about your bespoke packaging and how it can be used to influence consumers. Remember, beautifully designed packaging does not go unnoticed.

2. Bespoke packaging reinforces your brand

The key to successful branding comes with creating a memorable and recognisable image that your customers will remember. Using plain cardboard boxes is simply not enough.

In order to make your packaging stand out, it should align with your brand guidelines and be consistent with the product. Think of luxury brands such as Tiffany and their famous ‘Tiffany blue’ jewellery boxes.

Simply put, by creating a bespoke, luxury package that goes hand in hand with your values and product, you’ll be on track for a distinctive and recognisable brand that your customers love.

3. Bespoke packaging can be tied into advertising campaigns

When creating an advertising or marketing campaign, several elements can be tied in together to create the desired outcome. Starting at social media, through to web ads and perhaps even TV or radio, all of which should have the same look and feel. A ‘synergy’ across all platforms if you will.

Bespoke packaging design presents the perfect opportunity to tie in physical components with your advertising campaign. From adding a simple graphic, message, or series of colour, doing so will make sure your brand is consistent and recognisable whenever a potential customer comes across you – it’s exactly what you want.

Bespoke packaging solutions from Swiftpak

At Swiftpak, we pride ourselves on delivering the very best bespoke, luxury packaging solutions. With over 45 years’ experience and a trusted in-house packaging design team, we can ensure a successful solution that your business deserves.

If you’re interested in making the most out of your packaging, get in touch with our expert team today. We’d love to show you how our bespoke packaging process can drive business growth.