Packaging is essential to the profitability and overall success of your product. Offering protection from point A to point B, attracting new customers, and ensuring industry regulations are met, your packaging solution simply must deliver.
But that’s easier said than done. Many struggle to find the right balance between cost and protection, as well as sustainability and aesthetics. Whether your current packaging prices are too high, your brand needs better visual unification, or a product change warrants a packaging re-design, bespoke packaging is the solution you’re looking for.
At first, navigating the world of bespoke packaging can be daunting. But with expert advice and guidance from experienced packaging experts, it doesn’t have to be that way. In this article, we explore the key points in creating a successful bespoke packaging solution for your business.
Think about your packaging needs
Before starting your business’ bespoke packaging journey, it's essential to think about your packaging needs – both at a product and business level.
First of all, consider your product's size, shape, and fragility, as well as the quantity you need. By knowing what you need, at least to a rough estimate, you'll be in a good place to begin discussing your bespoke packaging requirements.
You’ll also want to have a clear idea of what you want to achieve with your new packaging design. Bespoke packaging serves a means of developing your marketing, brand, and product delivery all bundled into one project.
Would you like to increase your products shelf appeal? Concentrate on reducing your packaging costs? Or increase the sustainability of your packaging solution? All of the above? Having goals to aim for will make your bespoke packaging process a lot clearer and easier to follow. So be sure to discuss this with your bespoke packaging supplier from the off.
Find the balance between functionality and aesthetics
For a bespoke packaging solution to be effective, two key ingredients must be considered from the very beginning. These are the functionality and aesthetics of your package.
First and foremost, your packaging must serve its purpose of protecting your products during transit and storage – that’s what it’s there for. But it also must be visually appealing and engaging to attract potential customers.
Functionality considerations include factors such as the size, weight, and fragility of your product, as well as the mode of transportation and the potential hazards it might face during transit. Your packaging solution should provide adequate protection against any possible damage, using the likes of cushioning materials, protective films, or specialised container inserts.
Your packaging solution must also reflect your brand image and values. Aesthetics considerations might include the use of colour, typography, and imagery to convey your brand message and make your product stand out. Eye-catching and attractive packaging can be a powerful tool to differentiate your product from competitors and encourage customers to choose your product over others.
Finding the perfect balance between functionality and aesthetics is no easy task, though. It requires specialist knowledge, experience, and the right tools to strike a balance that meets your objectives as a business. Ultimately, working with a bespoke packaging supplier is the key to creating a package that equally protects and attracts.
Consider environmental factors with sustainable packaging
Sustainability is a huge priority for the modern consumer. It has been for a while, and it will continue to be for the foreseeable future.
But sustainability in packaging goes beyond the use of recyclable products. Especially when looking to squeeze all the potential from your bespoke packaging solution. Consider re-usable packaging, biodegradable packaging, and how you get the sustainable message across.
Including recycling instructions and making it clear that the package is sustainable using icons and imagery is a must. If you’re utilising sustainable materials, why not shout about it? Especially when 60% of consumers would pay more for products with sustainable packaging.
Consult with an experienced bespoke packaging supplier
Working with an experienced bespoke packaging supplier can make all the difference in creating successful packaging solutions. With expert advice on materials, design, and sustainability, you can achieve your packaging goals while staying within budget.
At Swiftpak, we pride ourselves on delivering the very best bespoke packaging solutions. With over 45 years of experience and a trusted in-house packaging design team, we can ensure a successful solution that your business deserves. So, if you’re interested in making the most out of your packaging, get in touch with our expert team today. We’d love to show you how our bespoke packaging process can drive business growth.