When it comes to product packaging, a lot of organisations find themselves in a similar situation. Whether that’s due to a high volume of damaged returns, unsustainable packaging costs, or a disjointed visual identity, many packaging solutions fail to give the brand (and product) the perception and performance it deserves.
Sound familiar? Well try not to get too caught up in it. Your packaging solution likely just needs a rethink.
From the materials used to the design, and internal protection, even the smallest of tweaks can make a world of a difference.
In this article, we explore 3 best practices for a bespoke packaging solution, so that you can get the most from your packaging.
1. Define your bespoke packaging requirements
The first step to ensuring an optimal packaging solution is to define your requirements.
This involves analysing your product, its dimensions, any unique constraints, and regulations it must adhere to.
The conditions of shipment must be thought over as well. Does the product need to remain frozen or chilled throughout delivery? Or is it extremely fragile and therefore requires extra protection? What about its value? Does it need an additional layer of security to help prevent access?
2. Select your packaging materials wisely
Various packaging materials offer different levels of protection and functions for your package. For instance, a paper void fill can be ideal for separating items within a single package to prevent scratching. Whereas a foam insert will offer more cushioning and protection from impacts.
Likewise, there are single wall, double wall, lightweight and other variations of cartons. But which is right for your bespoke packaging solution? Should you opt for a lightweight carton and save money on packaging costs and delivery? Or does your product require something a bit more robust? The wrong decision could cost your business dearly.
The reality is many businesses don’t realise how much of a difference using the right packaging materials can make. But think about it – less damage equals more profit and a happier set of customers. It’s worth consulting with an expert.
Essentially, you need to think about the product itself, its expose to certain conditions during transport, and any legal obligations that the packaging must respect. Only once you have a solid understanding of what your bespoke packaging needs to cater for, can you begin with a solution.
3. Keep material usage to a minimum
Without question, the most important aspect of packaging is the protection it has to offer. But that doesn’t mean you need to overuse materials in the hope for further protection.
What’s more important is the design of the packaging itself. Because when the design is right, there is no need to fill empty voids with excess material. You can achieve a snug fit with bespoke packaging, designed around the dimensions and unique requirements of your product.
A minimalist approach means a lighter package, reduced delivery costs, and often, better protection.
So, on the basis you have a well-designed bespoke package, materials are used efficiently for cost-effective protection. Essentially, a smarter package design will always outperform overpacking.
Bespoke packaging solutions from Swiftpak
At Swiftpak, our bespoke packaging solutions are designed using multi-materials for personalised protection. We aim to provide you with a solution that maximises protection while keeping costs to a minimum. Our in-house packaging design team are passionate about ideas and are constantly adapting to new innovations and trends on the market.
If you’d like to see how Swiftpak could revolutionise your packaging solution or want to find out more about our bespoke packaging process, contact our expert team today. We’d love to hear from you.