As we have discussed before, packaging is extremely important. It’s been said that customers actually form an impression of a brand within the first seven seconds from the moment they see it, and what do they see first? The packaging.
Every year 95% of new products are said to fail due to the fact most customers make their decision based on first look. If they see another product that has better presentation, they will more likely choose that one over another product that has bland outer packaging – it makes sense really and we have probably all been in this scenario and done the exact same thing.
But what is presentation packaging? In this article we will be exploring everything you need to know about presentation packaging, what makes a good presentation package, and how you can improve the overall image of your product.
Presentation Packaging Explained
So, you may be asking yourself, what exactly is presentation packaging? You may have even tried to google the term but not found an exact definition.
Presentation packaging is more than just a box, it’s a visual polish that goes that extra mile to add a touch of sophistication, an eye-catching display to attract the consumer. Presentation packaging should be easy to open with clear instructions, it should protect the product inside and be made to fit the product perfectly, and it should be eco-friendly due to being usually made from corrugated cardboard. It should also include more detail about the product on the outside of the package with labels such as “fragile” or “do not cut” to provide just that extra bit of detail to let couriers know how the package should be handled.
To sum up, presentation packaging is a collection of techniques and processes that goes beyond just an ordinary box, it’s all about re-thinking the package and turning it into a piece of art.
The different types of presentation packaging
When you have quality products to deliver, it’s important they are packed in a way that will leave a positive impression on your customers. Presentation packaging can be made in a few different materials, and each have their own advantages and disadvantages so it will depend on which will suit your business and your packaging needs best.
- Corrugated cardboard: the most common material used and is the preferred material these days due to its low cost and lightweight qualities, corrugated cardboard is also easy to print on which is great for presentation packaging. However, this material is not the best option if trying to ship particularly heavy products.
- Metal and plastic boxes: also known as “presentation containers”, these are the more expensive choices but with less printing options. Metal and plastic boxes are the best option if you are wanting to ship heavy or bulky items.
- Alternative materials: presentation packaging can also include alternative materials such as wood or mushroom-based.
If a product is delivered inside a well-thought out and intricately designed package it will command a greater worth and quality to the consumer. Presentation packaging designs are flexible and can be developed and re-designed into many different styles that fits the product depending on your vision – anything is possible.
Presentation packaging at Swiftpak
But who turns design ideas into reality at Swiftpak? Our in-house packaging designer has over 30 years of experience in packaging, predominantly corrugated packaging, and can develop and design packaging solutions from scratch. He has already made some very impressive designs and has even picked up several awards over the years.
If needing some advice or help solving a problem with a new packaging solution, please contact our packaging experts today to find out more.