The way you choose to package your products can contribute massively to the success of your business.
A recent survey found that 74% of consumers indicated they would pay a higher amount for products that were contained within environmentally safe and sustainable packaging. With 2021 finally approaching, it is important to stay on top of all the latest packaging trends that follow along with it. In this article, we will be discussing the packaging trends that you will likely encounter in 2021.
1. Eco-friendly and sustainable packaging
The sustainable packaging trend is guaranteed to continue into 2021 and beyond. Having sustainable and eco-friendly packaging not only protects the environment, but also helps companies to stand out from the crowd and creates a positive brand image.
Many companies are starting to use biodegradable, compostable or recycled materials in their packaging designs as customers are becoming more conscious of their packaging waste. With the new plastic tax coming into force in 2022, it is crucial to start reducing the amount of damaging plastics your business uses. Therefore, using a sustainable form of packaging in 2021 will likely increase respect for your brand and generate more success for your business.
As a Certified B Corporation®, we take sustainability very seriously. Some examples of our sustainable packaging solutions are:
- PLA packaging is a great example of sustainable packaging because it is made from the natural and biodegradable material cornstarch. It has thermal insulating properties whilst also being eco-friendly as it can be degraded into carbon dioxide and water after composting - without any environmental pollution.
- Paper Voidfill: Environmentally friendly, recyclable and reusable, paper void fill provides great protection for your products during transit.
- Reinforced Self-Adhesive Kraft Tape: The alternative to gummed paper tape. 100% recyclable with maximum security and compatible with all taping machines.
- Self-Adhesive Kraft Tape: A strong paper tape that is environmentally friendly and hassle free.
E-commerce has experienced tremendous growth in 2020 and it is highly likely this rise will continue into 2021. The pandemic has sparked a real change in modern consumer behaviour and has raised the bar when it comes to e-commerce packaging.
Consumers have high standards when it comes to the delivery, user experiences and return procedures of their products. To succeed in the thriving e-commerce market, businesses will need to ensure their e-commerce procedures live up to customer expectations in the new year. After all, it is not only crucial that the packaging protects the contents, but also that it leaves customers with a positive experience so that they will want to come back for more.
3. Personalisation and customisation
In 2021, personalisation and customisation will be more important than ever as customers continue to look for reliability in these uncertain times of lockdowns and isolation. Customising your product shows the consumer that you care about going the extra mile to make your packaging look impressive and professional.
It has been revealed that 98% of marketers agree that personalisation helps advance customer relationships, and among these marketers 70% also claim personalisation has a strong impact on delivering better customer experiences and increasing their loyalty. Digital printing makes custom packaging possible, contact our packaging experts for options available to you for personalised and customised packaging.
4. Brand storytelling
Another trend increasing in popularity as we head towards 2021 is ‘brand storytelling’. Many businesses have an increasing desire to engage with their customers more by sharing the story of their brand. This can include displaying key information about the company on the packaging or even sharing detailed information about the company’s mission or its history.
With many products only attainable through e-commerce platforms, businesses are finding new ways to educate their customers and form connections. Including storytelling on packaging allows consumers to learn about your product and what makes you unique.
5. Tech-integrated packaging
Technology being used in packaging to reinforce a brands image is expected to become even more popular in 2021. This is especially the case when it comes to innovative, cutting-edge products.
Transforming packaging custom boxes, sweet wrappers and fast-food packaging into augmented experiences, AI and digital games are all upcoming packaging trends. Some of these include 3D rendering of packaging artwork and interactive tours, allowing customers to interact with packaging in unique ways.
By incorporating interactive online experiences through QR codes, businesses will be able to easily provide content and information to their customers.
In 2021 packaging will continue to be an essential part of a customer’s journey and experience with your brand. To attract new customers and keep current ones interested, it is important to be an early adapter to new trends in the industry. If you would like more information on ways you can update your packaging solutions to benefit your business growth, contact our packaging experts today.