Finding the right supplier for your bespoke packaging needs can be a difficult task. Given the importance of packaging and the impact it can have on your brand as a whole, rushing into a decision because deadlines are tight is far from optimal.
In this blog, we explore tips designed to help you find the right bespoke packaging supplier, ensuring that you benefit from a tailored solution aligned with your business needs.
1. Determine your packaging and business needs
Before you start looking for a supplier, it's essential to determine your packaging and business needs and objectives. This will help you narrow down your options and find the right supplier that can meet your requirements. Some of the factors you need to consider include the type of product you're selling, your target market, your budget, your logistics and delivery schedule. By defining your needs and objectives, you'll be able to find a supplier that can offer you the right solution.
For example, are you in need of supplier with experience in creating luxury packaging solutions? Or would an understanding in the common pain points of electronics packaging be beneficial? In short, determine what you need as a business first. This will guide you towards a bespoke packaging supplier fit for the job.
2. Look for bespoke packaging experience and expertise
When searching for a supplier, it's crucial to look for one that has experience and expertise in bespoke packaging, rather than bespoke packaging being an e-commerce ad-on. A supplier that specialises in bespoke packaging will have a better understanding of your requirements and can offer you a customised solution that meets your needs and is within budget. You should look for a supplier that has a good track record of delivering bespoke packaging solutions to businesses similar to yours, giving you confidence that they can meet your expectations.
You should also establish if your prospective packaging supplier has in-house design and R&D capabilities. Are they the ones responsible designing your bespoke packaging? New ideas and solutions are essential to creating a bespoke package that exceeds expectations.
3. Talk bespoke pricing
Of course, pricing. An important factor to consider when choosing any supplier. Whilst pricing it not the be-all and end-all, and typically, you get what you pay for, you have a budget and that must be taken into consideration. So, look for a supplier that offers reasonable pricing without sacrificing quality. It’s also important to consider the level of service you’re receiving compared to the others – it’s not all about that figure.
If you’re looking to maximise cost-effectiveness, agree to a fixed price that guarantees affordable packaging now and for the future.
4. Consider customer service and support
Finally, it’s crucial to take into account the quality of customer service and support that your bespoke packaging supplier provides. Be sure to ask about and know what to expect in terms of:
- Dedicated account management – Does the bespoke packaging supplier offer dedicated account management? Having a single point of contact where knowledge and expertise are shared is particularly useful here.
- Communication/response times- What is the general response time for any queries you may have?
- Expected resolution times – Should you run into any issues with your bespoke packaging, how long will it take for the supplier to resolve them?
All in all, customer service shouldn’t be overlooked. The experience with your bespoke packaging supplier should be hassle-free and stress-free one.
Before deciding on a bespoke packaging supplier, it’s best to double check their reputation by reading a handful of reviews. You’ll want to be sure that other businesses have had positive experiences with the same supplier before you make that order. Check out Swiftpak’s score of 4.8 out of 5 on Trustpilot.
Bespoke packaging from the experts at Swiftpak
At Swiftpak, we pride ourselves on delivering the very best bespoke packaging solutions. With over 45 years’ experience and a trusted in-house packaging design team, we can ensure a successful solution that your business deserves.
If you’re interested in making the most out of your packaging, get in touch with our expert team today. We’d love to show you how our bespoke packaging process can drive business growth.