The key to luxury packaging success is attaching value to every stage of the journey. Creating a premium packaging look is important if the business aim is to deliver on or even exceed customer expectations.
According to Dot Com Distribution, 61% of consumers said that they are much more likely to repeat a purchase of a product if it came in premium packaging which shows how luxury packaging can really help your business.
But how do you make your packaging look premium? In this article, we will be exploring just that.
Keep your premium packaging simple
There are many people who assume that including complex designs on a package will help consumers remember it better. This is not entirely true though, a packaging that is cluttered with a complex design, especially if it is also text heavy, is more likely to overwhelm the consumer and so could have a negative impact instead.
With luxury packaging, the most effective design strategy is to keep it simple as luxury brands do not need loud and vibrant colours or images to compete for attention. Just look at the iPhone packaging, it’s simple but stylish and effective and the consumers love it. By keeping your luxury package simple with minimal text – using few words as possible to deliver the message, the more likely customers will remember the design and buy from your business again in the future.
Use materials that provide your premium packaging with a more sophisticated feel
Premium packaging shouldn’t just look top quality but also it should feel that way too. When the customer holds the packaging, they should immediately get a sense of refinement. After all, when consumers buy a luxury product, they expect the packaging to reflect the quality of the product inside. So how can you ensure that your luxury packaging not only looks premium but also feels premium?
This can be achieved by investing in high-quality materials for your packaging. It also depends on the look you want to create – do you want matt or gloss? There are so many options of materials, no one recommendation fits all.
Additionally, thinking about how to protect your product inside the packaging is an important part. Whether it’s bespoke inserts or using a protective voidfill solution such as Paper Papillon Void Fill to give it a pop of colour.
Combine premium packaging with sustainability
It’s no secret by now the popularity of sustainability and sustainable products. According to The Economist Intelligence Unit, over the past 5 years there has been a 71% rise in online searches for sustainable goods globally. Not only that but another survey showed 66% of all respondents and 75% of millennial responses said they consider sustainability when they make a purchase. This shows how customers tend to align themselves with businesses and brands that share the same values and priorities.
This means that it’s more important than ever that your business supports sustainability as much as possible, especially when delivering premium products. Oversized packaging is generating 86,071 tonnes of excess CO2 emissions annually according to research from DS Smith. So, opting for a bespoke design for your luxury packaging will help to reduce any unnecessary packaging.
For luxury packaging, try to choose materials that are recyclable or compostable and incorporate the appropriate labels into the design to show the consumer how the packaging can be disposed of in an environmentally friendly way. By doing so, you’ll be showing your commitment to helping the planet and this will go a long way in retaining customers and attracting new ones to your business.
Include personalisation within your premium packaging
A way to further enhance a customers experience with your brand is through personalisation. This can be done by giving the customer the option to feature the names of loved ones on the packaging or by letting them choose from different fine inks for a personalised message. Or you can even include something as simple as a ‘Thank You’ note addressed to the customer, and this can help to leave a lasting impression.
Premium luxury packaging from Swiftpak
At Swiftpak, we can give your product the attention it deserves with our luxury packaging. From memorable design, through to prototype and quality sample, we can advise and guide you through every stage of the luxury packaging process thanks to our in-house packaging design team.
For more information on how to create a premium packaging feel, please contact our packaging experts today to see how we can help.