Packaging Advice

Low touch economy and what it means for your packaging

3 mins

In the year 2020, we’ve seen a lot of changes with COVID-19. Whether that be in our social lives or work environment, we’ve had to adapt continuously to the latest government rules and recommendations.

As we’re all aware, these covid-related guidelines have altered the way we live today. Characterised by low-touch interactions, health and safety measures, and new human behaviours, we’re now living in the Low Touch Economy. But what does this mean for your business and its packaging?

The importance of ecommerce packaging

Due to COVID-19 resulting in to a new Low Touch Economy, consumer behaviour has shifted. People are avoiding supermarkets, local shops, and restaurants, causing ecommerce demand to rise exponentially. In fact, 68% of consumers surveyed say COVID-19 elevated their expectations of companies’ digital capabilities.

With the majority of purchases now being put through online, businesses around the world must have an effective strategy in place to streamline their online service.

But to keep customers happy and your business running smoothly, you’ve got to consider the offline element too. Packaging plays a vital role in how your business is perceived and how likely customers are to make a return and/or recommendation to others.

To ensure the current rise in online orders are fulfilled by your business, a reliable packaging solution is a must. At Swiftpak, our extensive range of packaging products are constantly stocked to ensure you have the ammunition needed to deliver for your customers. Our solutions can be tailored to your product requirements, offer superior protection, and arrive on time, every time. If you’re looking for an experience packaging supplier to help your business thrive during COVID-19, contact one of our packaging experts today.


Hygiene concerns with packaging

With many now more cautious of hygiene than ever, single-use disposable packaging appears to have made a comeback, thus reducing the demand for sustainability.

Although sustainability shouldn’t be forgotten (it’s still a massive trend in packaging), consumers seem to be more open-minded with receiving plastic packaging.

However, it’s been discovered that the virus is able to survive on plastic surfaces for up to 3 days, and about 24 hours on cardboard. On the flipside, plastic packaging is easier to clean than plain cardboard. It is important to use the right material appropriate for your situation.

Encourage low-touch interactions with packaging machinery

Successful companies during the Low Touch Economy will adapt their processes to work with the health measures that COVID-19 presents. This could include reducing physical interactions between employees and consumers to limit the chance of spreading the virus.

While this point mainly refers to physical distancing, using automated machinery will help reduce handling to provide a more hygienic packaging operation. Automated pallet wrappers, taping machines, and strapping machines can be effectively used to limit the number of interactions between humans and packaging products. Machinery will not only help your business stay aligned with this Low Touch Economy, but can increase operational efficiency and help cut costs across your packaging line.

At Swiftpak, we offer a range of automated machines for all your packaging needs. If you’d like to discover which machines could be beneficial to your business during the Low Touch Economy and COVID-19, contact us today for more information.