Branding and Packaging

Packaging no longer refers to a simple cardboard box, it is much more complex than that. It’s a coordinated system of ensuring goods can move safely, economically, and efficiently through the supply chain.

The main objective of packaging is to protect whatever the contents of the package may be. This could be protection against damage during transit, to dirt or moisture in storage, and harsh temperature conditions. Sounds straight forward doesn’t it? But what if we told you there was more to packaging than just the need for protection?

The importance of Branded Secondary Packaging

Considerations for protecting and promoting your products with your packaging at Christmas

Branding your packaging is one of the best ways to reinforce your brand and while this is widely accepted by many producers and suppliers many people and companies overlook the potential of branded secondary packaging to positively ans cost effectively influence customers.