For decades, pharmaceutical packaging has been defined by its function, a vessel for safety, compliance, and sterility. Its primary purpose was to protect the product, satisfy regulatory standards, and ensure patient safety. Visual identity, brand personality, and consumer experience were secondary considerations in an industry where reliability mattered most.
In the world of luxury, every detail matters, and that includes packaging. For high-end brands, packaging is not just a protective shell, it’s an integral part of the product experience. From the moment a customer lays eyes on the box, their perception of the brand begins to form. Unboxing becomes a sensory extension of the product itself, with materials, design and finishing touches all playing a vital role in conveying exclusivity and value.
As more brands promise sustainable swaps, one material is quietly reshaping cold-chain packaging: Gousto’s new silver liner. It looks like a foil laminate—but is actually recyclable insulated packaging made from vacuum-metalised LDPE. And what does this shift mean for flexible plastic recycling in the UK?
Packaging is no longer just about protecting a product, it is a vital extension of your brand. As customer expectations evolve, brands are seeking new ways to stand out, create memorable experiences and communicate their values from the very first impression. That is where bespoke packaging comes in.
Packaging is the visual representation of a brand’s story; therefore, first impressions are crucial when it comes to crafting a unique and memorable brand experience.
Packaging no longer refers to a simple cardboard box, it is much more complex than that. It’s a coordinated system of ensuring goods can move safely, economically, and efficiently through the supply chain.
The main objective of packaging is to protect whatever the contents of the package may be. This could be protection against damage during transit, to dirt or moisture in storage, and harsh temperature conditions. Sounds straight forward doesn’t it? But what if we told you there was more to packaging than just the need for protection?
The importance of Branded Secondary Packaging
Considerations for protecting and promoting your products with your packaging at Christmas
